In Project for Tachistoscope [Bottomless Pit] one word at a time flashes quickly across the screen. Each word has white symbol behind it. For example, to the left you see the word by and a 35mm projector behind it.

The author, William Poundstone, is bringing association between word and image. And doing so quickly.

If Poundstone slowly changed from one word to the next the person would get bored and it would be harder to follow along with the story. Imagine having to read: The……………………………………. boy……………………………….  ran……………………………………….. home……………………………….

The viewer’s attention would not be caught. However, each word is flashed quickly across the screen. Not only does this keep the viewer alert and entertained, but it assists Poundstone in reaching another goal.

Poundstone wanted to make the reader “highly conscious of how texts and images are read together”.

Because the words and images flash across the screen, the reader does not have time to analyze why the word “by” and the image of a movie projector were placed together. Instead, the viewer barely has time to take in the word and image before the next one appears.

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